Explore our new 2020 Positivly Profile: "A study to what drives the American investor"Learn more

Don’t Overlook the Importance of Advisor-Client Compatibility

It’s no secret that the financial advisory profession is far from diverse. As of 2020, a full 82% of advisors are White and just 16% are women, according to the Financial Planning Association (FPA). Even worse, less than 4% of the industry are Black or Latino. As the country continues to grapple with the [...]

By |2021-04-17T09:46:24+00:00March 25th, 2021|Advisors, Investing, Personality|0 Comments

ESG Investors Are Different. The Industry Needs To Approach Them Differently – by Co-Founder & CEO Dr. Vinay Nair

Personality tests and self-analysis have stood the test of time. From today’s Myers-Briggs indicators all the way back to the early Greeks, who explored approaches to psychometric measurements based on how our bodily fluids, or “humors,” affected personal traits. Personality has long been known as a powerful force in determining our behavior. However, one [...]

By |2021-04-17T09:46:53+00:00March 18th, 2021|ESG, Personality|0 Comments

Why Every Investor Should Know Their Financial Personality

Individual investing can be an intimidating process, with volumes of contradictory advice competing for your attention. At the same time, there are so many variables for each investor to consider -- their time horizon, their long-term goals, their risk tolerance and more. This can create a situation where, paralyzed by data, an investor builds [...]

By |2021-04-17T09:47:32+00:00March 16th, 2021|Individuals, Investing, Personality|0 Comments

Using Financial Personality to Guide the Advisor-Client Relationship

All financial advisors are familiar with the phrase: “Know Your Client.” It all boils down to the importance of knowing the priorities of the person you are advising. The guidance you lend to your clients may change what is financially possible for them years down the road -- from what house they can afford, [...]

By |2021-04-17T09:47:56+00:00March 14th, 2021|Advisors, Investing, Personality, Risk|0 Comments

A Conversation With Positivly Co-Founder & Chief Product Officer Iain Gillespie

Unlocking the Power of Personality in Investing: A Conversation with Positivly’s Iain Gillespie   Positivly is combining the principles of positive psychology with modern wealth management to create stronger connections between people, their advisors, and their wealth. It’s a concept that co-founder and CPO Iain Gillespie has been working on for years, combining the [...]

By |2021-03-22T13:41:28+00:00March 11th, 2021|Executive, Integrations and Partners, Personality|0 Comments

Positivly’s 2020 Study Of Financial Personalities Of Americans

In Q2 2020, more than 500 U.S. adults took the Positivly financial personality test. The group was formed based on census percentages for representation along dimensions of age, gender, ethnicity, household income, and region to provide a nationally representative sample. This panel of participants was administered by leading data insights platform Dynata. Click here [...]

By |2021-03-18T22:22:00+00:00June 30th, 2020|Personality, Research|0 Comments