Female investors are shifting into a more prominent role in the financial landscape and looking for a more personalized investment experience. In a recent study by McKinsey and Company, as women invest for themselves and inherit the wealth of their partners they are expected to control $30 trillion in financial assets by 2030. Additionally, 7 in 10 women choose a new advisor after their partner's death. 

Female investors look for transparency but even more importantly they seek technology that allows for portfolio personalization and customization. Personal values are more important in their decision-making process as well, as they seek out socially responsible investing (SRI) options and environmental, social, and governance (ESG) factors. (More on serving ESG-minded investors here.) Finally, women tend to work with female advisors and female-managed funds, and since the pandemic, they have been better off for it. A study by Goldman Sachs found that female managed funds have significantly outperformed male-managed funds since the onset of the pandemic. Tailoring a portfolio to meet these new expectations rather than just the bottom line will be key for these underserved clients. 

There's a better way for clients to invest in their view of what the future holds. Positivly makes it possible.