The next generation of investors want diversity and green investments, but how do they want that delivered? Advisors need to understand what young investors’ goals aren’t: retirement, tax, estate planning, etc. And what they are: college loan repayment, travel, and lifestyle design. They need advice centered around big financial decisions as well, such as homes, marriage, and new families.
They also want to work with advisors in similar age demographics or that can at least demonstrate they understand millennials. Gen X and Y also are the internet generations so they want to interact and interface that way. Tactics that target this such as blogs, e-newsletters, podcasts, and social media will increase your likelihood of getting in touch with newer investors. They also want to connect virtually and non-work hour meetings demonstrate personal relationships. Paper products are cumbersome, use digital reports and signatures. Finally, millennials want simple monthly fees that increase transparency.