Millennials have had their investing horizons shaken up by a financial crisis, climate change fears, and now a global pandemic, it only makes sense that their generation would help shape socially responsible investing. A recent study found that nearly two-thirds of millennials are highly interested in sustainable investing; another found nine out of ten millennials would take a pay cut to find a company that aligned with their values. Millennials are the key proponent that has moved ESG investing from just a $5 billion industry to a $51.1 billion industry in the 2010s. This has pushed socially conscious investing to the forefront of everyone’s minds as in 2019, 72% of the whole population showed moderate interest in sustainable investing. Many funds are adding ESG criteria to their missions to draw on the growing demand.